Brand Origin and DevelopmentOn Running was founded in Switzerland in 2010. The founder, Olivier Bernhard, is a former Swiss professional triathlete and a three-time world champion. Together with two of his friends, who are also running enthusiasts, driven by their love for sports and dedication to quality, he was determined to create sports shoes that could bring an innovative running experience.Just one month after the brand's establishment, the sample shoes still in the research and development stage won the ISPO Global Innovation Award. In 2013, On Running entered the European, American, and Japanese markets, embarking on its global expansion journey. In 2018, On Running entered the Chinese market, and in 2019, it opened its first offline independent store in Shanghai. In September 2021, On Running went public on the New York Stock Exchange, attracting widespread attention from the market.Brand Features and TechnologiesThe core technology of On Running is the CloudTec® sole technology. The sole is composed of multiple "cloud-like" modules. These modules are not only lightweight but also provide excellent shock absorption, feeling as soft and comfortable as stepping on cotton. When landing, the CloudTec® modules work through both horizontal and vertical forces, bringing a breakthrough shock absorption experience with a light touch on the ground. At the same time, they firmly lock the pressure generated during landing and quickly convert it into a rapid burst of power when pushing off. In addition, the built-in Speedboard® promotes the forward movement of the foot, achieving a smooth transition of power from the heel to the toes.Besides the sole technology, the upper design of On Running shoes is also remarkable. Using advanced engineered mesh technology, it ensures good breathability while providing sufficient wrapping, offering attentive care for runners with different foot shapes.Product Series- **Cloud X Series**: This is the flagship series of On Running. It adopts the most advanced CloudTec® technology and engineered mesh technology, providing runners with an ultimate running experience. Whether it's a long-distance run or a short-distance sprint, it can offer strong support and shock absorption.- **Cloudstratus Series**: A lightweight series suitable for runners who pursue speed. Its unique aerodynamic design makes runners feel even lighter during running, as if they are about to take off.- **Cloudflyer Series**: The support series is especially suitable for those runners who need extra support. The unique stability plate design provides strong support for the feet, making running more stable.- **Cloudsurfer Series**: A versatile running shoe designed specifically for middle-distance running. It incorporates data from a thousand different foot shapes. The wide and stable forefoot, trapezoidal outsole, and sidewall design provide additional support and comfort. The evolved CloudTec Phase technology makes the midsole even more comfortable, and the 6-hole shoelace system enhances the wrapping.User ReviewsOn Running shoes have received widespread praise in the market. Many users say that when they put on On Running shoes, it's like having wings, and running becomes easy and enjoyable. Its excellent shock absorption performance and rebound effect can not only reduce the damage to joints during exercise but also save the runners' physical strength. At the same time, On Running shoes are stylish and simple, making them very suitable for both sports and daily commuting, meeting consumers' dual pursuit of functionality and aesthetics.However, some consumers also think that the price of On Running shoes is relatively high, which may be a bit of a pressure for some consumers with limited budgets. In addition, the shoe lasts of this brand are generally narrow, and it is necessary to buy half a size larger. The design of some shoe models is not very friendly to people with high insteps. These issues also need to be noted by consumers when making a purchase.Overall, On Running is a brand that perfectly combines technology and art. With its unique design concept and innovative technology, it provides high-quality products for sports enthusiasts and brings an excellent sports experience. If you are a runner who pursues an ultimate sports experience and a sense of fashion, then On Running is definitely worth a try.